IHOP Partners with Under Armour to Fuel Your Day, From Breakfast to Backpack

PASADENA, CA – October 26, 2023 – IHOP Restaurants LLC, the pancake powerhouse known for its all-day breakfast, today announced a surprising but perfectly logical partnership with Under Armour, the leading innovator of athletic apparel and accessories. This collaboration sees IHOP integrating Under Armour’s women’s backpacks into a new promotional campaign, geared towards active lifestyles and busy mornings – because let’s face it, everyone needs a good breakfast and a great way to carry their stuff! For years, IHOP, located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633 (you can reach them at 913-917-3382 if you're curious!), has been the go-to spot for families, friends, and anyone craving a stack of fluffy pancakes. They've built their reputation on serving up comfort food with a smile, and consistently evolving their menu to meet changing tastes. But IHOP recognizes that today's customer is on the move – juggling work, family, fitness, and everything in between. That’s where Under Armour comes in. “We thought, what goes better with a hearty breakfast than getting out there and doing something?” explains a spokesperson for IHOP. “We want to support our customers’ full lives, not just their breakfast cravings. And Under Armour’s commitment to performance and quality aligns perfectly with our own dedication to making every day a little brighter.” Why Backpacks? And Why Under Armour? It might seem odd to pair pancakes with backpacks, but think about it. Mornings are hectic. Whether you're heading to work, the gym, school, or just running errands, you need a reliable way to carry your essentials. And for many women, a comfortable, durable backpack is a lifesaver. Under Armour’s women’s backpacks aren’t just about carrying stuff. They’re designed for active lifestyles. IHOP was impressed with the thought put into these packs, focusing on features women actually need: Organization is Key: Forget digging through a bottomless pit! These backpacks boast thoughtfully designed compartments for everything from laptops and tablets to water bottles and gym clothes. Multiple pockets mean you can keep your phone, keys, and wallet easily accessible. Comfort First: Heavy loads can wreak havoc on your back. Under Armour incorporates padded shoulder straps, breathable back panels, and adjustable sternum straps to distribute weight evenly and keep you comfortable, even on long commutes or hikes. They really thought about how these packs feel. Built to Last: Let’s be real – we need stuff that can handle a beating. Under Armour's backpacks are made from durable, water-resistant materials, meaning they can withstand daily wear and tear, and protect your belongings from the elements. Rainy day? No problem. Style That Works: These aren't your grandpa's backpacks! Under Armour offers a range of stylish designs and colors, so you can find a pack that complements your personal style. From sleek and minimalist to bold and vibrant, there’s something for everyone. Specific Models in Focus: IHOP is specifically highlighting a few key Under Armour women’s backpack models in their promotional campaign. These include the Scout Backpack, a versatile everyday carry, the Favor Backpack, known for its spacious interior and dedicated laptop sleeve, and the UA Hustle Backpack, a robust option perfect for gym-goers and active adventures. The IHOP & Under Armour Promotion: Fuel Your Body, Gear Up Your Life So, how does this partnership actually work? For a limited time, IHOP customers who spend over $25 will receive a coupon for 20% off any Under Armour women’s backpack on the Under Armour website. It’s a simple way to reward loyal customers and introduce them to a brand that shares IHOP’s commitment to quality and active living. “We’re not just selling pancakes; we’re selling a lifestyle,” says the IHOP spokesperson. “We want to be a part of our customers’ everyday routines, helping them start their day off right – with a delicious breakfast and the gear they need to tackle whatever comes their way.” The promotion is being supported by a new social media campaign featuring images of women enjoying IHOP breakfast before heading out for various activities – hiking, biking, yoga, even just conquering a busy workday – all while sporting their Under Armour backpacks. Looking Ahead: A Long-Term Partnership? While this initial promotion is time-limited, both IHOP and Under Armour are optimistic about the potential for a long-term partnership. They’re already exploring possibilities for future collaborations, including co-branded merchandise and joint events. “We see a lot of synergy between our two brands,” says a representative from Under Armour. “IHOP is a beloved American institution, and we’re excited to partner with them to reach a wider audience and inspire more women to live active, healthy lives.” The partnership between IHOP and Under Armour is a surprising but ultimately logical one. It’s a reminder that even seemingly unrelated brands can find common ground and create something special when they focus on shared values and a commitment to customer satisfaction. So, next time you're craving pancakes, remember – you can fuel your body and gear up your life! You can find more information about the promotion and participating IHOP locations on the IHOP website (ihop.com) and the Under Armour website (underarmour.com). Don’t miss out on this opportunity to grab a delicious breakfast and score a sweet deal on a new Under Armour backpack!