CARUS LLC Partners with Under Armour to Bring High-Performance Kids' Clothing to Market

Peru, Illinois – October 26, 2023 – CARUS LLC, a leading provider of innovative chemical solutions, today announced a significant expansion of its manufacturing capabilities through a partnership with Under Armour to produce high-quality kids’ clothing. This collaboration combines CARUS’s decades of expertise in chemical processes with Under Armour’s renowned athletic apparel design and technology, promising a new standard in performance wear for young athletes and active kids. For those unfamiliar, CARUS LLC, located at 315 5th St, Peru, IL, 61354-2859, has been quietly powering industries for years. We’re not typically a name you see on clothing tags – we're the behind-the-scenes guys who make the stuff that makes things work. Specifically, we specialize in potassium permanganate, persulfate compounds, and other specialty chemicals used in everything from water treatment and air purification to industrial processing. But we've got a knack for precision manufacturing and quality control, and Under Armour recognized that. “We’re really excited about this,” says a CARUS spokesperson. “It’s a bit of a shift from our usual work, but it allows us to leverage our strengths – rigorous processes, quality assurance, and reliable production – in a totally new way. We’ve been investing in new equipment and training our team, and we're ready to deliver.” What Does This Mean for Under Armour Kids’ Clothing? Under Armour is already known for making seriously good athletic gear. But even great brands are always looking for ways to improve, and that's where CARUS comes in. We’re handling key parts of the manufacturing process for their kids’ line – specifically, the textile treatments and some of the fabric preparation. Think about it: kids are tough on clothes. They're running, jumping, sliding, getting dirty… and then doing it all over again. That means the fabrics need to be durable, breathable, and able to withstand a lot of wear and tear. CARUS’s chemical expertise plays a crucial role in ensuring that Under Armour kids’ clothing meets these demands. We’re applying specialized treatments to the fabrics that enhance their performance in several ways: Enhanced Durability: Our treatments help reinforce the fibers, making the clothes more resistant to abrasion and ripping. This means parents spend less money replacing worn-out gear. Moisture Wicking: CARUS’s chemical processes contribute to the fabrics' ability to pull sweat away from the skin, keeping kids cool and comfortable during active play. No more soggy clothes! Odor Control: Let’s face it, kids can get smelly. Our treatments help inhibit the growth of odor-causing bacteria, keeping clothes fresher for longer. UV Protection: We’re working with Under Armour to incorporate treatments that offer added protection from the sun's harmful UV rays. Important for those outdoor adventures! Color Fastness: CARUS chemical processing help to maintain the vibrancy of Under Armour's colors, even after multiple washes. What Kind of Kids’ Clothing Are We Talking About? The range of Under Armour kids' clothing benefiting from CARUS’s manufacturing expertise is extensive. You’ll find everything from: T-shirts & Tank Tops: Lightweight, breathable, and quick-drying for everyday wear and sports. Shorts & Pants: Designed for comfort and freedom of movement, with moisture-wicking technology. Hoodies & Jackets: Providing warmth and protection from the elements, perfect for cooler weather. Leggings & Joggers: Offering comfort and flexibility for active play and workouts. Sports Bras (for older girls): Providing support and comfort during athletic activities. Underwear & Socks: Providing moisture-wicking and odor-control properties for all-day comfort. This isn't just about making clothes that look good; it's about making clothes that perform. Under Armour’s design team focuses on creating athletic apparel that helps kids move better, feel better, and perform at their best. CARUS ensures that the materials themselves live up to those standards. Why Peru, Illinois? You might wonder why a global brand like Under Armour would choose a manufacturing partner in Peru, Illinois. The answer is simple: CARUS LLC. We have a long-standing reputation for reliability, quality, and a skilled workforce. “We’re proud to be a part of the Peru community,” says a CARUS representative. “This partnership with Under Armour not only expands our business but also creates jobs and supports the local economy.” CARUS's facility is equipped with state-of-the-art technology and a rigorous quality control system. We're committed to sustainable manufacturing practices and minimizing our environmental impact. Looking Ahead The partnership between CARUS LLC and Under Armour is a win-win for both companies and for consumers. Under Armour can focus on innovation and design, while CARUS ensures that the materials meet the highest standards of quality and performance. Parents can rest assured that their kids are wearing clothing that is durable, comfortable, and designed to help them thrive. "We’re excited to see where this partnership takes us," says a CARUS spokesperson. "We believe that together, we can create a new standard for kids' athletic apparel." You can learn more about Under Armour kids’ clothing at [Under Armour Website – insert actual link]. And you can find out more about CARUS LLC and our other chemical solutions at [CARUS LLC Website – insert actual link]. Keep an eye out for the latest in Under Armour kids’ gear – now powered by CARUS!