CARUS LLC Partners with Under Armour to Bring Performance & Style to Kids’ Activewear

Peru, IL – October 26, 2023 – CARUS LLC, a leading supplier of innovative chemical solutions, today announced a strengthened partnership with Under Armour, focusing on the supply of key materials used in the production of Under Armour Kids’ clothing. This collaboration ensures high-performance, durable, and comfortable activewear for young athletes and everyday adventurers. CARUS LLC, based in Peru, Illinois, has a long history – over a century in fact – of providing specialized chemical compounds to a variety of industries. While many folks might not realize it, the ingredients CARUS provides are crucial in making clothes work better – things like making colors stay bright, resisting smells, and even helping fabrics dry faster. They're not making the clothes themselves, they’re making the ingredients that make Under Armour’s clothes so good. “We’re super proud to be working with a brand like Under Armour,” says a CARUS spokesperson. “They’re known for quality and pushing the boundaries of athletic wear, and we're happy to play a role in that, especially when it comes to getting kids geared up for active lives.” What's the Deal with Under Armour Kids? Under Armour Kids isn't just about shrinking down adult clothes. It’s a whole line designed specifically for how kids move and play. Think about it – kids are constantly running, jumping, rolling around, and generally putting their clothes through the wringer. That's why Under Armour Kids focuses on: Moisture-Wicking Fabrics: This is a big one. CARUS's materials help Under Armour create fabrics that pull sweat away from the skin, keeping kids cool and dry, even during intense activity. Nobody wants to be stuck in sweaty clothes all day, right? Durability: Kids aren’t exactly gentle on their clothes. Under Armour Kids are built to last, with reinforced seams and tough fabrics that can withstand all sorts of wear and tear. This means parents spend less time replacing ripped or damaged clothes and more time letting their kids be kids. Comfort & Freedom of Movement: Stiff, restrictive clothing is a no-go. Under Armour Kids clothing is designed to move with kids, providing a comfortable fit that doesn't hinder their activities. Stretch fabrics and ergonomic designs are key. Sun Protection: A lot of kids’ activities happen outdoors. Under Armour incorporates fabrics with built-in UPF protection to help shield kids from harmful UV rays. It's an extra layer of protection parents can feel good about. Stylish Designs: Let’s face it, kids want to look good too! Under Armour Kids offers a range of stylish designs, colors, and patterns that appeal to a wide variety of tastes. How CARUS LLC Fits In So, where does CARUS come into all this? They are a key supplier of potassium permanganate and other specialty chemicals that are vital to the production process of Under Armour Kids clothing. Here’s a breakdown: Color Fastness: Potassium permanganate, supplied by CARUS, is used in textile processing to ensure colors stay vibrant and don't fade, even after repeated washing and exposure to sunlight. Those bright colors in Under Armour Kids clothing stay bright thanks to CARUS. Odor Control: Certain chemicals provided by CARUS help to inhibit the growth of odor-causing bacteria in fabrics. This means less smelly gear, which is a win for everyone. Kids are active, and let's be real, they sweat. CARUS helps keep that sweat from smelling. Fabric Treatment: CARUS’s chemicals are used in various fabric treatments to improve performance characteristics like water repellency and durability. These treatments help Under Armour Kids clothing stand up to the elements and keep kids comfortable in a variety of conditions. Sustainability: CARUS is committed to sustainable manufacturing practices. They're focused on reducing their environmental impact and providing responsibly sourced materials. This aligns with Under Armour’s own commitment to sustainability, making for a strong, ethical partnership. They're not just making stuff; they're trying to do it right. What This Means for Parents & Kids The partnership between CARUS and Under Armour means better quality, more durable, and more comfortable activewear for kids. Parents can feel confident that their kids are wearing gear that will stand up to the rigors of playtime, sports, and everyday adventures. Kids can focus on having fun and being active without being hampered by uncomfortable or poorly-made clothing. “We want to help kids be their best, and that starts with having the right gear,” says the CARUS spokesperson. “We’re proud to be a part of that.” Looking Ahead CARUS LLC and Under Armour are committed to continuing their partnership and exploring new ways to innovate in the activewear space. They are both focused on developing sustainable and high-performance materials that will benefit both athletes and the environment. Expect to see even more innovative features and improvements in Under Armour Kids clothing in the years to come, all built on the foundation of quality ingredients supplied by CARUS LLC. Contact: CARUS LLC 315 5TH ST PERU, IL, 61354-2859, UNITED STATES 510-667-6860