IHOP Teams Up with Under Armour to Fuel Your Day, From Breakfast to Backpack

PASADENA, CA – October 26, 2023 – IHOP Restaurants LLC, the pancake powerhouse known for bringing smiles to breakfast tables across the US, today announced a surprising, yet perfectly logical, collaboration with Under Armour. While you might be thinking “pancakes and athletic gear? What gives?”, the answer is simple: IHOP understands your day doesn’t start at the table, it continues from there. And for many, that means hitting the gym, running errands, or tackling a busy life – often with everything they need packed in a reliable backpack. That’s why IHOP is spotlighting a fantastic range of Under Armour Women’s Backpacks available now, offering guests a perfect pairing with their favorite IHOP breakfast. Think of it: a stack of fluffy buttermilk pancakes fueling your energy, and a durable, stylish Under Armour backpack carrying everything you need to conquer the day. IHOP: More Than Just Breakfast For decades, IHOP has been a staple in American communities, known for its warm hospitality, classic breakfast fare, and dedication to making mornings brighter. Based in Pasadena, California (10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, United States, reachable at 913-917-3382), IHOP isn't just about pancakes, though those are pretty special. It’s about bringing people together, providing a comfortable space to connect, and starting the day off right. “We always listen to our guests,” explains a spokesperson for IHOP. “And we realized a lot of them are active, on-the-go women. They need fuel for their bodies and a way to carry everything they need to live a full life. That's why we're excited to showcase Under Armour Women's Backpacks – they're the perfect complement to an IHOP breakfast.” Under Armour Women’s Backpacks: Designed for Your Hustle So what makes these Under Armour backpacks so special? They're not just pretty to look at (though they definitely are!). They're built with the same dedication to performance and innovation that Under Armour is known for in athletic apparel. Here's a closer look at what you can expect: Durable Construction: Made with high-quality, abrasion-resistant materials, these backpacks are built to withstand the daily grind – from crowded commutes to gym sessions. Forget worrying about rips and tears – these bags are made to last. Smart Organization: Say goodbye to digging through a chaotic mess! Under Armour Women’s Backpacks feature thoughtfully designed compartments and pockets. Dedicated laptop sleeves keep your tech safe, while multiple internal and external pockets keep everything organized, from water bottles and keys to snacks and makeup. Comfort is Key: No one wants a backpack that digs into their shoulders or back. These backpacks feature padded shoulder straps, breathable mesh back panels, and adjustable sternum straps for a comfortable, customized fit. You can carry everything you need without feeling weighed down. Stylish Designs: Under Armour understands that function doesn’t have to sacrifice style. These backpacks are available in a range of colors and designs, from classic black and grey to bolder, more vibrant options. You can find a backpack that matches your personality and style. Water Resistance: Life happens, and sometimes that means getting caught in the rain. Many Under Armour Women’s Backpacks feature a water-resistant finish to help keep your belongings dry. Versatility: These aren't just for the gym or school! These backpacks are perfect for work, travel, weekend adventures, or simply carrying your essentials around town. The Perfect Pair: IHOP & Under Armour IHOP believes that fueling your body with a delicious breakfast is the first step to a successful day. But what comes next? Having the right gear to stay organized and comfortable while you pursue your goals. “We thought, what’s a natural extension of our brand? Helping our guests live their best lives, not just enjoy a great breakfast,” says the IHOP spokesperson. “Under Armour Women's Backpacks fit that perfectly. They’re practical, stylish, and built for women who are always on the go.” Where to Find Under Armour Women's Backpacks While you can’t snag an Under Armour backpack at your local IHOP (yet!), IHOP is highlighting a curated selection of backpacks on their social media channels and website. You can easily find links to purchase directly from Under Armour’s website and authorized retailers. IHOP is also running a social media contest where guests can win an Under Armour backpack and an IHOP gift card. So, next time you're enjoying a stack of pancakes at IHOP, remember: you’re not just fueling your body, you’re preparing for whatever the day throws your way – with a little help from Under Armour. IHOP: Start with breakfast. Conquer the day.