IHOP RESTAURANTS LLC

IHOP Teams Up with Under Armour to Fuel Your Day, From Breakfast to Backpack!

Pasadena, CA – October 26, 2023 – You know IHOP. Pancakes, fluffy omelets, that classic diner vibe – it's the place you go for a feel-good breakfast (or breakfast for dinner, let’s be real). But today, IHOP Restaurants LLC, headquartered right here in Pasadena, is making a bit of a splash in a new area – lifestyle gear! In a surprising, but ultimately perfect pairing, IHOP is collaborating with performance apparel giant Under Armour to bring you a line of women’s backpacks designed to keep your day moving, just like a stack of hotcakes. Now, you might be thinking, “Pancakes and backpacks? What gives?” Well, IHOP gets it. Life is busy. You’re juggling work, family, hitting the gym, maybe even squeezing in a late-night pancake craving. You need gear that can keep up. And that’s where Under Armour comes in. They’re known for building tough, reliable stuff for athletes and active people. Combining IHOP’s commitment to making your day a little brighter with Under Armour’s dedication to performance… it just makes sense. So, What’s the Deal with These Backpacks? Forget those flimsy, falling-apart backpacks. The new Under Armour Women's Backpacks, developed in collaboration with IHOP, aren’t about just carrying your stuff. They’re about keeping everything organized and protected, whether you're heading to the office, the gym, or on a weekend adventure. “We wanted to create something that really reflects what IHOP is all about – comfort, reliability, and making every day a little bit better,” says IHOP’s Head of Brand Partnerships, Sarah Chen. “Under Armour was the ideal partner because they share that same commitment to quality and helping people live their best lives.” Let’s break down what makes these backpacks special: Built to Last: We're talking super durable, water-resistant polyester fabric. IHOP knows a thing or two about dealing with spills (syrup happens!), and Under Armour knows how to build gear that can withstand the elements. This means your stuff stays dry and protected, rain or shine. Smart Organization: Forget digging around in a bottomless pit! These backpacks are loaded with pockets and compartments. There’s a padded laptop sleeve to keep your tech safe, a dedicated tablet pocket, plenty of space for your water bottle, and smaller pockets for keys, phones, and all those little essentials. Think of it as the perfectly organized breakfast platter for your life. Comfort is Key: IHOP believes comfort is non-negotiable, and so does Under Armour. The backpacks feature padded shoulder straps and a breathable back panel to keep you comfortable even when you’re carrying a heavy load. No more sore shoulders! They’re designed to distribute weight evenly, so you can carry more, comfortably. Stylish Designs: These aren't your grandpa's backpacks. The collaboration brings a fresh, modern aesthetic. You’ll find a range of colors and designs – from classic neutrals to vibrant pops of color. There are even subtle IHOP-inspired details woven in – think a nod to the iconic blue roof or a playful pancake print lining. Dedicated Shoe Compartment: This is a game-changer for gym-goers and anyone who likes to be prepared. A separate, ventilated compartment keeps your shoes separate from your clean clothes and prevents odors from spreading. Seriously, it’s a lifesaver. Secure & Safe: IHOP values peace of mind, and these backpacks deliver. They feature secure zippers and hidden pockets to keep your valuables safe and sound. Whether you're navigating a crowded commute or exploring a new city, you can rest easy knowing your belongings are protected. More Than Just a Backpack: It’s a Lifestyle The collaboration between IHOP and Under Armour isn’t just about selling a product. It's about celebrating an active, fulfilling lifestyle. It’s about providing the tools you need to conquer your day, whether you're powering through a workout, crushing it at work, or simply enjoying a delicious stack of pancakes. “We see a lot of synergy between our brands,” explains Mark Johnson, Under Armour’s Director of Strategic Partnerships. “IHOP is a place where people come to recharge and connect. Under Armour is about empowering people to push their limits. Together, we’re creating a package that helps people feel good, look good, and perform at their best.” Where Can You Get Your Hands on One? The Under Armour Women’s Backpacks, in collaboration with IHOP, are available for purchase starting today on UnderArmour.com and select IHOP locations (while supplies last!). IHOP will also be running special promotions and giveaways on its social media channels, so be sure to follow them to stay updated. IHOP & Under Armour: A Surprisingly Perfect Pair Who knew that pancakes and performance gear could go so well together? This collaboration proves that sometimes, the most unexpected pairings can create something truly special. It's a testament to the power of collaboration and a celebration of the everyday moments that make life sweet. So, whether you’re a pancake enthusiast, a fitness fanatic, or just someone who appreciates quality gear, these backpacks are sure to become your new go-to companion. Fuel your body with IHOP’s delicious breakfast, and fuel your day with the Under Armour Women’s Backpack – the perfect combination for a winning formula. Don’t just live life, carry it with style and confidence!

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